Reform & Rebel

Wear Your Power. Move Your Way

At Reform & Rebel, we’re flipping the script on what a Pilates body "should" look like. We create bold, inclusive apparel for every body that’s ever felt out of place in a fitness space. Our mission is to challenge toxic fitness culture, celebrate strength in all forms, and bring some rebellious energy to the reformer — one unapologetic T-shirt at a time. Because Pilates isn’t about shrinking yourself. It’s about reclaiming your power — and looking damn good while doing it.

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Featured products

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About us

Founder of Reform & Rebel

Amanda King — Pilates Instructor, Ex-Powerlifter, Online Sex Educator, Reformer Revolutionary

Before Pilates, I was a powerlifter. I loved being strong — stacking plates, breaking PRs, and showing up in a body that wasn’t built to shrink. But all that lifting left me stiff and tight, constantly moving like my joints were made of concrete. I needed something different. Something that made me feel strong and supple. That’s when I found Pilates — and it completely changed the game.

But let’s be real: the Pilates you see on social media?

It’s the same tired aesthetic — thin, white women in matching sets doing teaser after teaser like it’s nothing. It screamed “you don’t belong here” to anyone who didn’t fit that mold. But the second I stepped into an actual studio, I realized something: that filtered version of Pilates is a lie. The work? The movement? The results? They’re for every body — and mine included.

I’m also an online sex educator, so I’m no stranger to calling out bullshit narratives about our bodies. And in both movement and sexuality, we’ve been told the same thing: be smaller, quieter, prettier, less.

F**k that. I created Reform & Rebel to flip the script.

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More Than a T-shirt Company...

This isn’t just a T-shirt shop. It’s a movement — for the misfits, the late bloomers, the rule breakers, the soft-bellied powerhouses. For the ones who lift heavy and move slow, who take up space and don’t apologize for it.

Our shirts speak louder than most instructors.

They say:

🔥 You don’t need a six-pack to have a strong core.

🔥 Movement isn’t about punishment — it’s about power.

🔥 Pilates isn’t a skinny girl sport.

So if you’ve ever scrolled Pilates Instagram and thought, “that’s not for me” — welcome.

You’re exactly who we made this for.

Reform & Rebel

Wear your power. Move your way.

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The Core Code

This isn’t just a brand. It’s a rebellion.

At Reform & Rebel, we don’t play by fitness industry rules — because those rules were never made for us anyway. This is our manifesto. Our mission. Our line in the sand.

We move differently. We dress loudly. We take up space — on the mat, in the studio, and in the world.

Here’s what we stand for:

The Core Code...

  • Everybody is a Pilates Body

    We reject the bullshit idea that you have to "look" a certain way to do Pilates. You’ve got a body? Congrats — you qualify. Strength doesn’t have a size. Neither does worth.

  • Representation isn't optional. It's Necessary

    We’re here to center bodies that have been erased: plus-size, midsize, BIPOC, queer, disabled, trans, aging. You deserve to see yourself in movement culture — not as an afterthought, but as the main character.

  • No Shrinking to Fit In

    We don’t shrink our bodies or our voices to make others comfortable. Reform & Rebel is about expansion — in strength, in confidence, in unapologetic self-expression.

  • F*ck Fitness Shame Culture

    We don’t work out to punish ourselves or to earn rest. We move because it feels good, because it builds power, because it connects us to ourselves. If you’re here for diet culture, you’re in the wrong place.

  • Movement for Pleasure, Not Punishment

    As an online sex educator and Pilates instructor, I believe movement and sexuality are both forms of embodied expression — and both deserve to be rooted in joy, consent, and autonomy.

  • Empowerment is our Mission

    Your body isn’t a before picture. You’re not “brave” for wearing a crop top or stepping onto a Reformer. You’re powerful. You’re enough. You’re a damn rebel.

Frequently Asked Questions

What's Your Return/Exchange Policy

We get it — sometimes things don’t fit or feel right. You have 30 days from the delivery date to request a return or exchange. Items must be unworn, unwashed, and in original condition. We don’t cover return shipping (yet), but we’re working on it.

How Long does Shipping Take?

All orders ship within 3–5 business days (we’re small but mighty!). Delivery time varies by location — but typically takes:

  • US : 5–8 business days
  • International : 10–21 business days (customs may cause delays)

Do You Ship Internationally?

Yes! We ship worldwide — because representation and rebellion don’t stop at borders.

How Do I Know What Size to Order?

Check our Size Guide for measurements and fit notes. We offer inclusive sizing (usually XS–4X or beyond) and we show our pieces on real, diverse bodies. Still unsure? Shoot us an email — we’ll help you out.

How Should I Wash My Shirts?

Wash cold, inside out, and tumble dry low or hang dry. Treat your shirt like it’s your body — with care and respect, and it’ll last a long time.